REGIONAL MEDIA & COMMUNICATIONS ADVISOR, WAF

Shaping a stronger Oxfam to build a world free from the injustice of poverty

Team & Job Purpose

• To profile Oxfam’s work in national, regional and global media and in wider communications to support Oxfam’s public engagement including fundraising and campaign goals.
• To work with national and affiliate press officers in the region (Benin, Burkina Faso, Central African Republic, Chad, Ghana, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone) to deliver high-quality media projects and compelling story-gathering materials for national, regional and global media markets, and wider social media and communications needs.
• To act as a conduit between national and global media colleagues to ensure that messages and quality are consistent, and to identify opportunities for collaboration.
• To provide strategic media, communications and social media advice to senior-level staff at regional and country level on a day-to-day basis in the development of plans, matters of brand risk and to maximise communications impact
• To lead or support Oxfam’s global media and communications response to a Cat 1 or Cat 2 humanitarian crisis response, under the management of the nominated Lead Media Affiliate.

· To ensure the regional and country teams consistently implement the global Oxfam brand guidelines and related global corporate tools.

• To coordinate between country teams and affiliates, Oxfam International or specific functional teams to enable access and provide support to the country program for content gathering (e.g. trips), for media, fundraising, marketing, campaigning and other forms of public engagement.

Key Responsibilities and Accountabilities

• Work with country teams to deliver high impact stories for use in national, regional and global markets for traditional and social media.

• Work with the country teams to develop and implement a high-quality story-gathering strategy to showcase Oxfam’s work by generating compelling stories for use in media, social media, and wider communications including in support of fundraising and influencing objectives

• Design and implement a regional media strategy that secures high-impact media to help raise Oxfam’s profile, bring change on core Oxfam issues, and raise funds

• Act as a conduit between global and national press officers to support the sharing of high-quality material and to amplify national stories in the global media

• Support the development and delivery of a regional media strategy in support of regional campaigns, mobilising and managing the engagement of the media in the delivery of campaign activities.

• Work with OI Head of Media as a key part of OI media community, including as sitting member of the OI Media Group

• Work with the OI Content Manager and global Content Group to align global and regional content gathering strategies; including coordination between country teams and affiliates and OI teams to enable access and support to the country program for content gathering for media, fundraising, marketing, campaigning and other forms of public engagement.

• Ensure that the OI Content Standards are implemented by the regional and country teams.

• Ensure that the regional team and the country teams consistently implement the global Oxfam brand guidelines and related global corporate tools; being the first go-to trained brand champion and providing direct support to the regional and country teams.

• Work with the OI head of Brand and global Brand Group to align global and regional brand strategies.

• Respond to the news agenda in the region to identify opportunities to profile Oxfam objectives and identify risk

• Be the first point of contact for press officers across the confederation for regional media enquiries

• Provide strategic media, social media and communications advice at the senior level in the region and nationally. This would include in the development of team plans, appropriate responses in the media and social media, brand risk and maximising impact of communications

• Provide expertise, advise and delivery to help mitigate national and regional risk

• Help to host and/or support countries in hosting international media and celebrity trips

• Provide strategic advice to regional and global campaign and fundraising teams to ensure projects are media-friendly and have the communications products needed to amplify messages.

• Provide or support media training of national and regional teams and develop spokespeople to speak on humanitarian, development and campaigning issues

• Act as a spokesperson for the organisation

• Monitor and evaluate the impact of media projects, and provide regular reporting

Technical Skills, Experience & Knowledge

Essential

· At least five years’ experience as a journalist or in a busy press office

· Exceptional written and verbal communication skills in English and French

· Experience of working in global media

· Exceptional multi-media and story-gathering skills, including filming and photographic skills

· Ability to conceptualise, design and deliver media, story-gathering and digital communication strategies including for international audiences

· Ability to lead complex projects and Knowledge of how the national regional, and international media works

· Ability to represent the organisation in high-profile and high-pressured external environments

· Ability to use various social media platforms to support Oxfam’s campaigns and programmes and strong understanding of how the news media can be used to fundraise and influence change

· Ability to develop creative ways to engage the public on slow onset emergencies and development work

· Media training skills

· Ability to manage brand and design guidelines for professional print, digital and desktop.

· Knowledge of the international development context

· Producing high-quality communications products to tight deadlines

· Experience in managing teams, working with different cultures and working with geographically dispersed teams

· Proven ability in strategic thinking and leadership

Desirable

· Qualification in media studies or journalism (or equivalent experience)

· Strategic thinking and planning skills

· Good knowledge and track record of using social media

· Good understanding of, and commitment to, gender equity (particularly around poor women's rights)

· Innovative and creative approach to problem solving

To submit your application, please forward a letter of application and your CV at:

RecruitmentWAF@OxfamIntermon.org by 27^thApril, 2017